BY LAUREN GANTENBEIN
Thanksgiving is a time meant for eating endless amounts of turkey, cuddling up on the couch to watch the Macy’s Thanksgiving Day Parade and giving thanks for the blessings that life brings. However, while most American families are spending the day together, other individuals are spending their Thanksgiving camping outside the door of Best Buy to get the $200 Dell laptop when the doors open at 5 p.m. on Thanksgiving.
When the first Macy’s Thanksgiving Day Parade took place in 1924, the Friday after became the unofficial start to the holiday shopping season. However, in the 1960s the name “Black Friday” stuck due to the extreme amounts of congestion in the stores and the popularity of shopping the day after Thanksgiving. Originally, stores opened in the early morning around 5 a.m. About three years ago stores began opening as early as midnight or 10 p.m. However, beginning last year, stores are now opening as early as 5 p.m. on Thanksgiving night. This is causing many families’ Thanksgiving celebrations to be cut short and for retail employees to be forced to work on Thanksgiving instead of being at home with their families.
According to the Wall Street Journal, this year many retailers are waiting to open their stores until Friday morning to respect employees’ time with their families and to keep with tradition. Retailers waiting until Friday to open include TJ Maxx, Nordstrom, Ace Hardware and Neiman Marcus. While these companies are respecting the holiday and their employees, they are risking losing massive amounts of sales.
Black Friday has now evolved from a fun shopping adventure the day after Thanksgiving to a stressful, hectic event beginning earlier and earlier on Thanksgiving Day. It is now a struggle for major retailers to choose to celebrate Thanksgiving and risk losing money or open early to make more money. For families, it is struggle to be with their families or get the best deals possible. Thanksgiving and Black Friday are now in fierce competition with each other. So what will you choose: incredible deals or precious time with loved ones?